Privacy Policy

Introduction

At Pulse Toronto, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, participate in our programs, or interact with our services. We operate in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number, mailing address)
• Date of birth and age verification
• Emergency contact information
• Health and fitness information relevant to program participation
• Payment and billing information
• Program preferences and participation history
• Photos and videos (with your consent) for marketing and promotional purposes

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns:

• IP address and location data
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referring website information
• Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for various purposes, including:

• Program Administration: To manage your registration, participation, and communication regarding our fitness sessions, cycling tours, and outdoor challenges
• Safety and Health: To ensure appropriate program placement and maintain safety standards during activities
• Communication: To send program updates, schedule changes, safety information, and promotional materials
• Payment Processing: To process payments and maintain billing records
• Website Improvement: To analyze website usage and improve our online services
• Marketing: To promote our programs and share success stories (with your consent)
• Legal Compliance: To comply with applicable laws and regulations

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, including payment processors, email service providers, and website analytics services.

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, safety, or the safety of others.

Emergency Situations

In case of medical emergencies during program participation, we may share relevant health information and emergency contact details with medical professionals or emergency services.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using SSL/TLS encryption
• Regular security assessments and updates
• Access controls and staff training on privacy protection
• Secure storage of physical and electronic records
• Regular backup procedures and disaster recovery plans

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

Under Canadian privacy law, you have the following rights regarding your personal information:

• Access: Request access to your personal information in our possession
• Correction: Request correction of any inaccurate or incomplete information
• Withdrawal of Consent: Withdraw your consent for certain uses of your information
• Complaint: File a complaint with the Privacy Commissioner of Canada if you believe your privacy rights have been violated
• Portability: Request a copy of your information in a commonly used format
• Deletion: Request deletion of your personal information, subject to legal and business requirements

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Provide personalized content and recommendations
• Improve website functionality and user experience

You can control cookie settings through your browser preferences. However, disabling cookies may affect some website functionality.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the purpose for processing:

• Program registration and participation records: 7 years after program completion
• Financial and payment records: 7 years as required by tax laws
• Marketing communications: Until you unsubscribe or withdraw consent
• Website usage data: 2 years from collection date
• Health and safety records: 10 years or as required by applicable regulations

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or external resources. This Privacy Policy does not apply to these external sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are primarily designed for adults. For participants under 18 years of age, we require parental or guardian consent before collecting any personal information. Parents and guardians have the right to access, correct, or delete their child's personal information and can withdraw consent at any time.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notifications to registered users
• Providing notice during your next program interaction

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: